Working For Sports

This work was born from the collaboration with a dear childhood friend. The brief required to create a simple, elegant, but at the same time captivating identity that would subtly indicate the company’s purpose. The idea for the main visual was to resume the sinuous shapes of the pipes, creating an extremely minimalistic but yet refined texture. This texture has been adapted to the various supports and has therefore made it possible to use it in various ways. The pipes of lines are stretched and articulated to fill all the space available to them according to the products on which they have been applied. The project aims to make the company clearly recognizable everywhere in our hometown, La Spezia. All the works I made follow this ultimate goal.